Case Study - Zapier

# of Months

# of Hires

Cost per Hire

Total Savings



Zapier is a well-known and highly respected company that really needs no introduction.  For the uninitiated, Zapier connects over 2000 applications allowing users to automate workflows. They are a SaaS-based company that helps anyone automate the most tedious parts of their day to day job. They have been running a remote operation for over nine years and have grown to 400 people while only having raised $2.7 million in total funding. 🙌

Zapier has a well-established and talented recruitment team. Still, with the high growth in 2020 and carrying into 2021, some additional support was needed for the top of funnel sourcing and recruiting. 

Zapier engaged GuruLink to help source and recruit for some critical hires to finish off the year and start building pipelines for their Q1 goals. GuruLink provided 40 hours as a full-time RPO recruiter and quickly helped build pipelines for several vital roles. The current engagement is ongoing while we help plan and scale for their 2021 growth.


Challenges & Requirements

  • Even though Zapier had a large and extremely well-organized talent team, the requirements of their hyper-growth during this year could not be sustained with the in-place team
  • A need for a group of both sourcing and full-cycle recruitment professionals to help facilitate multiple high priority roles for the organization
  • Recruitment for multiple timezones and geographical areas such as Australia, APAC, North America



GuruLink is working closely with Zapier to accelerate hiring as quickly as possible for several key roles while maintaining the quality of candidates and helping the internal recruitment team focus on other important tasks and needs across the organization. 

Our solution was to provide flexible on-demand full-cycle recruitment resources to generate qualified candidates, initial reach-outs, and initial recruiter screenings. We worked on positions for them globally, including Australia

GuruLink deployed a team at 40 hours per week to provide a high-quality top of funnel to the internal recruitment team.  



  • 12-month project duration
  • 14 successful hires
  • Cost per hire average down to $23,785, down from $37,500
  • Total savings vs contingency of $333,000 (or $13,715 per hire)
  • Helped hire candidates for roles such as Creative Director (which helped lead a massive rebranding effort), Backend Engineers, Frontend Engineers, Site Reliability Engineers, Marketing and Customer Support professionals.



“I was very impressed by GuruLink.

Gavin and Paige were able to find opportunities that aligned with my personal interests for companies that are at the forefront of new technologies and industries. The process was very quick and guidance was given every step of the way. I would recommend them to anyone looking for a job.”

– Jeremy/Candidate

“Having applied to many jobs individually

and feeling like I was getting lost in a pile of resumes, GuruLink did the legwork of presenting my skills and experience to the employer for me and helped get me the IT job that I’ve always wanted. They have educated me on the company, prepared me for who I’d be interviewing with, what questions might be asked. They gave me the confidence I needed to go in and rock the interviews, and now the job. In a booming IT job market that can be hard to find valuable and interesting work, GuruLink found the job that’s right for me, at the salary that I wanted.”

– Dany/Candidate

“I would like to say thank you

Julia and Jibran for the great opportunity that they gave me. As a newcomer to Canada, I wasn’t expecting to get the same job that I have before in my home country. I am unfamiliar with the recruiting process here, and I always hear that we need ‘Canadian Experience’ even if it means taking a job not related to your previous occupation or education. But with the guidance and help of awesome recruiters like Julia and Jibran, I was able to get a job well suited to my qualifications and more than expected compensation. I am very grateful to both of them, and I hope that they can help more newcomers like me to have a great job in Canada and start a new chapter in their lives.”

– Marc/Candidate