Case Study - Unbounce

# of Months

# of Hires

Cost per Hire

Total Savings



Unbounce is a well-known Canadian software company and success story based in Vancouver, BC with over 200 smart and ambitious people doing their best work to achieve bigger and better outcomes.

Unbounce was originally founded in 2009 and grew their brand and customer base organically and bootstrapped all the way until their Series A funding of $52 million in July 2020. As an early pioneer and one of the first SaaS landing page products Unbounce has evolved into a suite of smart marketing tools to help companies grow their business and turn visitors into customers.

Unbounce has helped customers generate (literally) billions of leads, signups, and sales. With easy-to-use builders designed for any skill level, AI-powered features to help you launch quicker, and an award-winning customer service team, Unbounce gives you everything you need to get great results and grow your business.

As one of Canada’s fastest-growing tech companies with offices in both Vancouver and Berlin, they help marketers pair their expertise with AI insights to create and optimize the highest-converting marketing campaigns possible using the Unbounce Conversion Intelligence™ Platform.

Whether you need help building landing pages (Smart Builder), crafting high-converting copy (Smart Copy), or optimizing your conversion rates (Smart Traffic), Unbounce’s platform is designed for any kind of business.

Unbounce has a workplace of over 200 smart and ambitious people doing their best work to achieve bigger and better outcomes.


Challenges & Requirements

Unbounce came to us, as many of our new client relationships do, as a referral from someone we’ve worked with for well over a decade.

We were first introduced and the end of Oct. 2002 and Unbounce needed to make some challenging hires before year end, specifically a Front-end Engineer, an Engineering Manager and _____________.

To complicate things further they had just lost one of their internal recruiters and their other internal recruiter was going on vacation for 2 weeks.

We we required to fill some challenging roles, very quickly, without the optimal support of the existing internal team for our training and ramp up.



We ended up proposing and engaging on a Recruiter on Demand model for an 8 week project leading up to the end of the year. The plan was to do the initial 6 weeks at 40 hours per week and then down to 20 hours per week for the last 2 weeks of the project.

We were able to deliver on the mandate in a total of 6 weeks.



  • Created marketing collateral for outbound email campaigns
  • Identified and recommended ATS optimizations and process automation opportunities
  • Sourced XXX Candidate (Max, need help here polease
  • Successfully filled 3 difficult to fill roles in 6 weeks, 2 weeks shorter than projected
  • Cost-per-hire of $13,051.50
  • Total cost savings of $65,845 vs Contingency
  • Offer acceptance rate of 100%
  • Fill rate of 100%



“Our team partnered with GuruLink to employ a ‘recruiter on demand’ while we were working on finding the right candidates for a few key roles. Working with GuruLink was quick and easy, with open and efficient communication. We really appreciated the transparency and understanding when it came to the best option for us as well as GuruLink’s flexibility around our needs. Max was the recruiter working with us for a little under two months with mostly full-time hours. In that time frame, Max was able to help hire a few new members for our teams. He showed up with a great work ethic, transparent and quick communication, as well as a caring and hands-on attitude. It was great working with him and all our hiring teams really valued his expertise and guidance.”

— Monika Karatodorova, Talent Acquisition Lead

“I was very impressed by GuruLink.

Gavin and Paige were able to find opportunities that aligned with my personal interests for companies that are at the forefront of new technologies and industries. The process was very quick and guidance was given every step of the way. I would recommend them to anyone looking for a job.”

– Jeremy/Candidate

“Having applied to many jobs individually

and feeling like I was getting lost in a pile of resumes, GuruLink did the legwork of presenting my skills and experience to the employer for me and helped get me the IT job that I’ve always wanted. They have educated me on the company, prepared me for who I’d be interviewing with, what questions might be asked. They gave me the confidence I needed to go in and rock the interviews, and now the job. In a booming IT job market that can be hard to find valuable and interesting work, GuruLink found the job that’s right for me, at the salary that I wanted.”

– Dany/Candidate

“I would like to say thank you

Julia and Jibran for the great opportunity that they gave me. As a newcomer to Canada, I wasn’t expecting to get the same job that I have before in my home country. I am unfamiliar with the recruiting process here, and I always hear that we need ‘Canadian Experience’ even if it means taking a job not related to your previous occupation or education. But with the guidance and help of awesome recruiters like Julia and Jibran, I was able to get a job well suited to my qualifications and more than expected compensation. I am very grateful to both of them, and I hope that they can help more newcomers like me to have a great job in Canada and start a new chapter in their lives.”

– Marc/Candidate