Case Study - Sama

# of Months

# of Hires

Cost per Hire

Total Savings



Sama AI is a company that provides artificial intelligence and machine learning solutions for various industries, including healthcare, finance, retail, and more. The company was founded in 2012 and is headquartered in San Francisco, California.

Sama AI’s primary product is its platform, SamaHub, which leverages advanced algorithms and automation to help organizations achieve their AI and machine learning goals. SamaHub offers a range of services, including data preparation, annotation, and quality assurance, to help organizations improve their data accuracy and enhance their predictive models.

Sama AI’s mission is to democratize AI and make it accessible to organizations of all sizes and industries. To achieve this goal, the company employs a unique approach called “impact sourcing,” which involves training and employing people from disadvantaged communities to do the data labeling and other tasks required for machine learning.

Sama AI is an AI and machine learning company that provides a platform for organizations to improve their data accuracy and predictive models. The company’s unique approach to impact sourcing also helps to democratize AI and provide opportunities for people from disadvantaged communities.

Sama AI engaged GuruLink to help with the growth of their technical team. While Sama AI had a recruitment team in place, they needed a solution to help other TA team members focus on other critical areas of the business such as Machine Learning and Backend Engineering. GuruLink was engaged to help continue the growth of their Frontend Team.


Challenges & Requirements

Sama AI was experiencing growth and wanted to engage GuruLink to focus on frontend engineering (FE) so that their other talent acquisition (TA) teams could focus on non-technical roles such as sales, machine learning, and backend engineering. The company had a pre-existing FE team that the engineering manager was mandated to grow based on the funding they had received. Sama AI had a TA team in place but was still figuring out exactly what was required for the FE team.

We had successfully working with Sama on a Contingency engagement model for well over a year. When GuruLink joined in an On-Demand capacity we helped with the hiring process for the FE team, which had a lack of interview process and needed streamlining of screening and evaluating candidate criteria. During GuruLink’s time with Sama, we helped to increase salary bands, perform market analysis, and create dashboards for the hiring process.

  • Building out the FE team with the engineering manager at Sama
  • Lack of interview process (implemented and optimization)
  • Streamlining screening and evaluating candidate criteria
  • overhaul of entire comp structure and levels for a lot of the engineering team



As a 6 month project, GuruLink provided a Full-Time resource at 40 hours per week. During this time, GuruLink and Sama also engaged in a Hybrid model which allowed the GuruLink team to work on hard-to-fill roles while keeping costs down. This recruiter was responsible for full-cycle recruitment.

  • Research & Requirement Gathering
  • Identifying, Qualifying, and Screening Candidates
  • Shop based recruitment
  • Creating & streamlining processes



  • 6-month project duration
  • 9 successful hires which included from Front-end Engineers, ML Engineers and a Software Development Manager
  • Cost-per-hire of $22,077.78
  • Total savings of $124,300
  • Savings of 38.7% compared to our previous contingency agreement
  • Built out the majority of processes for candidate interviews, including suggesting various process automations
  • Offer Acceptance ratio of 90%


“I was very impressed by GuruLink.

Gavin and Paige were able to find opportunities that aligned with my personal interests for companies that are at the forefront of new technologies and industries. The process was very quick and guidance was given every step of the way. I would recommend them to anyone looking for a job.”

– Jeremy/Candidate

“Having applied to many jobs individually

and feeling like I was getting lost in a pile of resumes, GuruLink did the legwork of presenting my skills and experience to the employer for me and helped get me the IT job that I’ve always wanted. They have educated me on the company, prepared me for who I’d be interviewing with, what questions might be asked. They gave me the confidence I needed to go in and rock the interviews, and now the job. In a booming IT job market that can be hard to find valuable and interesting work, GuruLink found the job that’s right for me, at the salary that I wanted.”

– Dany/Candidate

“I would like to say thank you

Julia and Jibran for the great opportunity that they gave me. As a newcomer to Canada, I wasn’t expecting to get the same job that I have before in my home country. I am unfamiliar with the recruiting process here, and I always hear that we need ‘Canadian Experience’ even if it means taking a job not related to your previous occupation or education. But with the guidance and help of awesome recruiters like Julia and Jibran, I was able to get a job well suited to my qualifications and more than expected compensation. I am very grateful to both of them, and I hope that they can help more newcomers like me to have a great job in Canada and start a new chapter in their lives.”

– Marc/Candidate