Case Study - FormHero

# of Months

# of Hires

Cost per Hire

Total Savings


FormHero is a Toronto-based company that provides smart form solutions that integrate into enterprise applications and processes to transform traditional paperwork and data collection into intuitive, accurate, and elegant experiences.

To date FormHero has raised $2 million in Venture Debt in October 2018 and is looking toward their Series A. When we started working with FormHero they were 41 people, with 2 people in the People and Culture org and entering a rapid growth phase having already doubled in size in 2020.

FormHero came to GuruLink primarily because they were looking to fill some Project Manager positions that had been open for several months.  In addition, they were looking to add a Solutions Development Manager and possibly a VP or Professional Services.



For this initial project FormHero opted for a Fractional On-Demand resource with the primary objective of filling the Project Manager position.  As a secondary focus, yet very critical role, they also asked us to look for Solutions Development Managers to lead their Solution Engineering team and to bring in more Agile processes and methodology to their project delivery for client implementations.

GuruLink worked closely with the internal talent team, the CEO and other key stakeholders to review and revise job descriptions, perform a compensation analysis and provide recommendations, and build a sourcing strategy.  We were responsible for managing all inbound applications directly within their ATS and were also responsible for building and executing the outbound campaign.

Over the course of the 8 weeks, we were able to fill both the Project Manager and Solutions Development Manager positions with very high-quality candidates.



Over the course of the 8-week project we processed 860 inbound applications, sourced 257 candidates, conducted 39 candidate screening and received 2 offers presented with both of those offers being accepted

The cost per hire came in significantly under the projected amount at $6,567.19 saving FormHero over $41,000 in agency fees.

This project led to an immediate subsequent 12-week project to hire for 3 senior technical roles (Sr., Staff and Principal Back-end Engineers).


“I was very impressed by GuruLink.

Gavin and Paige were able to find opportunities that aligned with my personal interests for companies that are at the forefront of new technologies and industries. The process was very quick and guidance was given every step of the way. I would recommend them to anyone looking for a job.”

– Jeremy/Candidate

“Having applied to many jobs individually

and feeling like I was getting lost in a pile of resumes, GuruLink did the legwork of presenting my skills and experience to the employer for me and helped get me the IT job that I’ve always wanted. They have educated me on the company, prepared me for who I’d be interviewing with, what questions might be asked. They gave me the confidence I needed to go in and rock the interviews, and now the job. In a booming IT job market that can be hard to find valuable and interesting work, GuruLink found the job that’s right for me, at the salary that I wanted.”

– Dany/Candidate

“I would like to say thank you

Julia and Jibran for the great opportunity that they gave me. As a newcomer to Canada, I wasn’t expecting to get the same job that I have before in my home country. I am unfamiliar with the recruiting process here, and I always hear that we need ‘Canadian Experience’ even if it means taking a job not related to your previous occupation or education. But with the guidance and help of awesome recruiters like Julia and Jibran, I was able to get a job well suited to my qualifications and more than expected compensation. I am very grateful to both of them, and I hope that they can help more newcomers like me to have a great job in Canada and start a new chapter in their lives.”

– Marc/Candidate