Case Study - Envoi

# of Weeks

# of Hires

Cost per Hire

Total Savings


Envoi is a company disrupting the same-day delivery space and helping retailers to meet the demand for same-day delivery at a cost that is no more expensive than traditional 3-day postal service.  They are circumventing the traditional courier model with their own warehousing infrastructure and fleet of drivers to help clients serve their customers faster, better, and with greater visibility. They are essentially helping retailers deliver an Amazon-like, same-day delivery experience.

We first worked with Envoi very shortly after they graduated from TechStars and engaged on a contingency basis and successfully helped them find their first key full-stack engineering hire.  When they needed to add more resources to the team they called us to help them think through the strategy and best approach.  As an early-stage startup they did not have an Applicant Tracking System (ATS) in place, standard job descriptions, standardized interview processes, or candidate scorecards and needed help building out this foundation.



Envoi opted for a Fractional Guru On-Demand project-based solution to deliver on these objectives. GuruLink worked closely with the Envoi executive team to create an initial 8-week project to implement an ATS, build out their standard job description structure, optimize the interview process, and build out some candidate scorecards as well as drive and manage the process to hire an additional full-stack engineer for their team.



We were able to successfully deliver on all of the objectives in 6 weeks, and so came in under the projected price by nearly 25% which led to a subsequent project for a “Product Strategist”.  This 2nd project was for a role that was a hybrid Product Owner, Project Manager, Scrum Master, and Client Manager. Sounds easy, right? We projected this as an 8-week project and are happy to say that we were able to fully complete this project (candidate started) within 4 weeks.

The projected cost per hire averaged across these 2 projects was $10,000 and we wound up at a cost of $6,750 per hire and represents a cost savings of over $27,000 when compared to a contingency search cost.



Envoi engaged GuruLink in a “recruiter-on-demand” capacity when we were looking to make a full-stack engineer hire. The GuruLink team left us very impressed with the thoroughness with which they planned the execution of the hiring process. Sergey was the GuruLink team member assigned to us as a full-time recruiter from the firm, and he became embedded into the Envoi team and went above and beyond what would be expected of a regular head hunter.

He started by first meeting one-on-one with the founding team, to understand the personalities of the founders and the DNA of what would become the culture of the company into which this new hire would fit. That company profile was then used to scout for talent that had the professional and personal trajectory of what the founders valued. It was the first time we had seen the very abstract concept of “fit” be translated into an actionable item built into the hiring process itself.

From there, Sergey took the time to teach us the ropes on how to set up a scalable, repeatable hiring process. From the creation and maintenance of an applicant tracking system to the tips and tricks used to keep the people we turned down engaged for future hires, we learnt everything we need to know about how to make a streamlined process that will come in handy for the next hire(s).

 Lastly – and this is not an insignificant point for any startup – the cost structure was very favourable and flexible, and we finished the hire ahead of schedule.

— Maarij Rehman, Co-Founder

“I was very impressed by GuruLink.

Gavin and Paige were able to find opportunities that aligned with my personal interests for companies that are at the forefront of new technologies and industries. The process was very quick and guidance was given every step of the way. I would recommend them to anyone looking for a job.”

– Jeremy/Candidate

“Having applied to many jobs individually

and feeling like I was getting lost in a pile of resumes, GuruLink did the legwork of presenting my skills and experience to the employer for me and helped get me the IT job that I’ve always wanted. They have educated me on the company, prepared me for who I’d be interviewing with, what questions might be asked. They gave me the confidence I needed to go in and rock the interviews, and now the job. In a booming IT job market that can be hard to find valuable and interesting work, GuruLink found the job that’s right for me, at the salary that I wanted.”

– Dany/Candidate

“I would like to say thank you

Julia and Jibran for the great opportunity that they gave me. As a newcomer to Canada, I wasn’t expecting to get the same job that I have before in my home country. I am unfamiliar with the recruiting process here, and I always hear that we need ‘Canadian Experience’ even if it means taking a job not related to your previous occupation or education. But with the guidance and help of awesome recruiters like Julia and Jibran, I was able to get a job well suited to my qualifications and more than expected compensation. I am very grateful to both of them, and I hope that they can help more newcomers like me to have a great job in Canada and start a new chapter in their lives.”

– Marc/Candidate