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Digital Content Specialist

Montreal, Quebec  - Contract



Job Description

Tasks:

Content
•Identify the appropriate places on the site to publish content that is newly created;
•Do cross-linking of articles/tools to increase visibility;
•Contribute to the development of content marketing strategy using Google Analytics statistics to support new article/tool ideas for site;
•Participate in the creation of content: assessments, checklists, copy for landing pages, etc.;
•Work with editorial team to create content;
•Occasionally write copy for landing pages or thank you pages;

Analytics
•Analyze the performance of online content and its contribution to business objective goals (page views, conversion rates, etc.);
•Optimize copy and web page architecture to improve performance;
•Measure the efficiency of the nurturing program with Google Analytics (60% of the time);

Other tasks:
•Research digital marketing best practices to implement;
•Keep up-to-date with entrepreneur challenges in Canada to know what articles/tools would be useful to them;
•Be comfortable coordinating exchange of content and information with organizations who have similar mandates;


Must Have Skills:

•More than 3 years of experience as a Digital Content Analyst;
•Performed analysis of online content (page views, conversion rates, etc.);
•Worked with editorial teams to create content;
•Knowledge of Content creation platforms (e.g. platforms used to create assessments, etc.);
•Experience using Google Analytics;


Bilingual: English and French (written, spoken)


Details:
Starting: ASAP
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