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Senior Director of Product

Toronto, Ontario  - Permanent

Job Description

The global advertising market is a $500b dollar a year market. The core goal of the advertising market is to drive a consumer into a location where a product is sold. The problem is that no advertiser today can definitively prove that they have been successful in achieving this core goal – until now. Our client provides brands, advertisers and trading desks an agnostic in-store attribution tag supported by the largest platforms in the world to solve this exact problem. In the future, no brand will advertise without an attribution metric.

Are you intrigued about introducing technology to the global advertising market that will fundamentally change the way advertising is bought and sold? Do you think the industry should move away from the CTR as its core metric and focus instead on an attribution metric? Are you looking to make the move to a data first company having tired of the platform war? Are you excited to work in a small team where everyone knows who you are and appreciates what you are doing for the company? Do you want to be part of building something and think your experience can help accelerate our plans? Our client is a true start up, where life can sometimes be 'hard', but on the flip sde, you will learn a lot. They work fast, have big aspirations and have a lot of fun along the way.

We are a mobile only first-party data company that helps brands, publishers and intelligence firms solve business problems through deterministically validated customer data. We deliver customer segmentation and instore attribution via one to one matching of real-time user data. Our solution is comprised of an ecosystem of connected devices, beacons and application partners coupled with proprietary software and science.
We do not sell media. We collect, measure and sell data. We work with agencies and media companies to measure attribution. We are a platform agnostic, first party data company that helps clients better understand the effectiveness of their media.

Who you are:
- You are a natural leader who can rally together teams across engineering, sales and client services.
- You believe results are what matters.
- You have the type of personality that easily gels with engineering, can hang out with sales and brainstorm with the management team.
- You never hesitate to roll up your sleeves and become an individual contributor in order to help complete a project.
- You are a proactive, driven, entrepreneurial and action-oriented individual who can accomplish goals.
- You enjoy staying ahead of the curve with a knowledge and interest in emerging technologies.
- You have a high energy and bring a positive attitude into everything you do.
- You thrive in a fast-paced challenging environment.

Must Have Skills:

- Bachelor’s Degree in Computer Sciences/Computer Engineering, or equivalent from an accredited University.
- Experience with agile methodologies & big picture thinking while delivering iterative, impactful improvements to product.
- 5+ years of hands-on product management, with formal training in project management.
- Experience in digital media space with a focus on programmatic architecture and data and experience building products and solutions for both internal/external clients.
- Having an understanding of software development and various programming languages and systems: Python, SQL, Node.js, GO, Spark/Hadoop, AWS.
- Experience analyzing or reporting on data from various ad servers, bid management platforms, tag management systems, DSPs, social platforms and 3rd party data providers.
- Experience and interested in AI, Machine learning and 'the' Blockchain.

What you are responsible for:
- Driving and establishing effective product management practices.
- Prioritizing and designing the product roadmap.
- Participating in agile planning meetings and leading scrum to drive product implementation.
- Writing functional requirements and use cases for the engineering team.
- Gathering feedback from customers and client services to understand business processes and pain points.
- Supporting the product strategy by developing a deep understanding of market trends, needs of prospective and current customers, as well as competitors.
- Translating that market knowledge into user personas and product positioning statements which serve as the foundation for improving our go-to-market activities and also have a major input into the product roadmap.
- Ensure availability and open communications of roadmap and product development plans at all stages of the product lifecycle.

Starting: ASAP
Dress Code: Casual
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